INOA: Discover the Haircolor of the Future

No odor, no ammonia.

L'Oréal Professionnel creates INOA, the new professional permanent haircolor to darken/lighten hair or cover white. And it is totally ammonia free! It is a true technological breakthrough that transforms the coloring experience.

At the heart of INOA, ODS is a breakthrough technology: A rich oil-based delivery system that maximizes the effectiveness of the haircolor system.

The creamy texture of INOA is reminiscent of a luxurious beauty cream. Scalp discomfort is significantly reduced due to the proven performance of the formula enriched with dermo-protective agents. Color after color, the hair fiber is better preserved. Hair is as smooth as before the color was applied, for a softer touch.

INOA Haircolor Application - Staff Training